Foreword: a few things worth a lot of attention
This post is about an idea that came some time ago and that I’d like to share; before getting to the point there are a few concepts I’d like to introduce. I’m writing this post mostly for myself and my friends, but I hope if it can inspire people to dig into the concepts I bring here, if they are new to them, and enjoy the very early stage of a crazy idea (yes, yes, another one).
Videogames matter! (confession of a videogames addict)
I’ve grown up with video-games since they exists. I’ve been playing a lot, too much. Beside the fun, I’ve always tried to study them, evaluate, analyse and enjoyed a lot of discussions about them with a couple of friends, passionate as I am. World of Warcraft has been my second life for several years now, an unbelivable source for learning and the ultimate time-sink. Videogames are, at the same time, bliss and a curse.
No matter if you are a videogame addic, if you never understood them or if you and never played or hate them: videogames is not something that can be ignored. (I suggest reading the book Fun Inc.: Why games are the 21st Century’s most serious business by Tom Chatfield, for an introduction to the role of videogames in our present and future).
More than fun
Then something I would have never imagined started to make his way into these discussions with friends and colleagues: gaming can be used with different purposes than “fun”! About two years ago we started imagining several possibilities to engage people in real world using “games” and game techniques. The original idea came from looking at the emerging social gaming, especially on Facebook, and analysing some of the best in leveraging the network of friends, creating a new wave of time-sinks and ultimately a lot of fun and some little good.
Since then we discovered Games for Change: a multitute of innovative and often very experimental games aimed to change the world for the better: in education, training, democracy, politics, climate change, etc. etc. We have been inspired by Jane’s talks and articles, and we’ve been studing and working to be able to bring this passion into our professional future.
Good changes can be brough to the world leveraging the little gamer that is inside each one of us… with a Purpose.
Gaming as an interface
The last important concept I need to introduce is that games can teach us a lot on how to design powerful engaging applications and tools. Learning from psycology, motivational design or BJ Foggs work on behavioural changes, the message seems always to be that what some game developers is very relevant and meaningful for application design.
The phenomenon is hyped as gamification: “Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications” from Wikipedia.
In other words Gamification is the concept that basic elements that make games fun and engaging can be applied to things that typically aren’t considered a game, to bring real-life changes and behaviours (see also The Gamification Encyclopedia): nice examples are Foursquare, Wii Fit, Jinx and …
But, as some of my friends, working in psycology put it: gamification focuses on using gaming as an interface. The approach is definitively much more than only badges, points and achivements. All literature on the topic dates 2010 or 2011, the very term “gamification” is too recent (and ugly) to describe the concept and the approach new and not mature at all; there is too much hype about it and a lot of promeses about it that will not be fullfilled.
I’m not sure what will be the true role and evolutions of the concept but I’m firmly convinced that yes, “gaming” can be used as a paradigm to design new powerful applications. In paricular observing the latest developments in MMORPGs, gaming platforms, and “social gaming” (Zynga, etc.) there is a LOT to learn.
This very week at the Game Developers Conference in San Francisco gamification enthusiasts and traditional videogame designers are meeting and joyfully fighting (The Great Gamification Debate!).
“Better World” project
So here is the idea, crazy and worth pursuing: build an environment to match resources (time, ideas, money, skills, etc) needed by NGOs and resources availables in the world (from all people) in a huge games-like experience aimed to changing the world.
The idea came while working on Miomood (a startup on mood tracking&sharing): to build an application, a Facebook application or Facebook “extention” that would help engage users in quests, missions, “call to arms” and battles… in the real world. The application would make it easy for NGOs to develop it’s social mission (whatever it is) using the Social Network.
The pain it addresses: activism, social engagement, volunteering, lobbying, etc. are quite painful, hard and complex activities for most of the people: the result is that there are millions of “sleeping activists”, marginally-engaged people, lost volunteers-to-be. Becase these issues are complex, the contest is complex, true engagement expensive and time consuming.
The good news is that social engagement seems to be very important in the “personal network” of a person, as it relates to “shared values”, moreover, a lot is about “education” and “information” and gaming is excellent at both training and forming.
The opportunity it delivers: move huge amounts of spare-time, game-time (& cognitive surplus) into changing the world for real.
NGOs would “create” the content in a guided, simple, clear format: the same way they manage a Facebook page they would be able to add a “Quest” or a “Mission” or an “Action”. Title, difficulty, location, requirements, goals… storyline. NGOs would need to well design their contents, their messages and stories, but will not have to develop any mechanic, user interface or web platform.
A world-changer, the user, the player would join the “call”. The identity of the “world-changer” would be his/her real identity, enriched and customized with special skills and abilities, experience, place visited, language spoken, etc. The world-changer answering the call would need the help of his/her friends very often to complete the Quest, the Mission or the action. She/he would along the way socialize with others, maybe even people of distant countries. Along the way discover new and more complex ways of interacting. And be rewarded.
Here is an overview of the main motivational drivers that should be considered the design:
- Advancement (points, badges, medals, titles, stats, experience, talents, …) example: “green points”
- Mechanics (how to spend points, talents, get rewards, …)
- Competition (there can be good competition too, even in social engagement) example: “world-travelling ladders”
- Socializing (within the personal network and beyond) example: exchanging messages with the volunteers in Haiti.
- Relationship (everywhere is the design!)
- Teamwork (everywhere is the design!)
- Discovery (new people, new problems, new landscapes, both local or very distant)
- Role-Playing (world-changer would be taken into being THE BEST possible themselves, right?)
- Customization (background, avatar, objects carried, t-shirts weared, photo uploaded, …)
- Escapism (very different from a MMORPG, not sure how it fits, right now)
I’m sure someone have more than enough imagination to “see” how such a project could look like.
It is worth noting that Facebook is already evolving to support some of these needs, expanding our “online self”. Moreover such platform is not only about game mechanics, badges or points, but an evolving system to allow the design of rewarding and joyful experiences when acting in changing the world!
Key design challenges: simplicity, cleanness, avoid transforming serious things in a game (but “play” for real changes!), avoid retoric, avoid frustration when approaching real-world problems as complex as hunger, poverty, etc. and reach the MAXIMUM number of people (get the “marginal” engagement of millions).
A lesson we have all to learn again from WOW: it has brought to a MMORPG millions of people that where not even gamers before! Now popular games such Zynga products and loads of online and social games are expanding this territory. I feel it is the right time to expand into more massive “serious” gaming.