Round table on WCM at the JBoye09 conference: emerging best practices

16 Nov

Again this year Janus Boye & friends have repeated the magic with their JBoye09 conference.

In the informal enough context of the conference some of the best CMS analysts, project managers, consultants and, of course, vendors and web / intranet managers met to exchange an incredible amount of experience, knowledge and have some good time together.

In the afternoon of the second conference day there was a slot reserved to roundtable discussions: a moment for an open debate on many diffrent topics, proposed by the participants.

I attended the roundtable proposed by our very Master of Cerimonies, Mr. Janus, on: “Emerging problems, emerging technologies, and emerging approaches to Web Content Management“.

And I was appointed as “volunteer” to take note and report on the outcomes of the discussion, so here are the…

Emerging Best Practices for WCM

1) Divide selection in two phases:

a) vendor and product checklist-filtering
b) in depth look at the VALUE provided by the different remaining vendors/products

Note: care about the project, not the product.

2) Have a content strategy ready before vendor selection

Not a full Information Architecture but a good part of it should be ready before you move forward.

3) Talk to peers, exchange experiences with your peers community

Hint: one of the best places for this are the communities of practice and conferences like the JBoye, of course.

4) Test drive with users

Users are very often still the least considered stakeholder of WCM projects.

5) Make sure that content management is recognized as a task within your organization

Note: put effort in training and other similar activities.

6) Measure, measure, measure

To define goals and measure success (and failure), and to improve the project in a later phase.

Credits go to all the participants to this roundtable:

Stephanie Lemieux, Simon Lande, Richard Hare, Silvia Bombardone, Philippe Parker, Rory McClelland, Miklos Gaspar, Janus Boye, and Francesco Ciriaci.

And if you are interested in WCM future don’t miss the great #fixwcm thread.

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